GreenAdvisor will be a mobile app that will help protect the global environment by empowering people across the world to directly pressure businesses and organizations to operate in a more eco-friendly manner. With GreenAdvisor you can learn about sustainable, fair and overall good companies based on the insights from other people. We are creating a fun-to-use, but at the same time powerful intelligence that will allow anyone to rate and review companies’ “goodness”! With GreenAdvisor mobile app you can help our Planet in a matter of minutes by posting a review about environmental or social injustice created by companies!

By mobilizing large numbers of people to “vote with their feet and wallets”GreenAdvisor will reshape the way consumers can influence businesses to act greener.
GreenAdvisor seeks to democratize the green movement in much the same way that TripAdvisor has democratized the travel industry. GreenAdvisor will position consumers to quick rate organizations and businesses, but also allowing deeper reviewing according to different types of smartphone 4


Advisory Board

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Michele Orzan
Michele Orzan is a former Italian entrepreneur with an eclectic past that blended business, political science & economics. His love for sustainability led him to found GREENWILL, the worldwide nonprofit movement for a green globe. He is the president of EuCham – European Chamber and the head of the Advisory Board of JEUNE – Young Entrepreneurs Organization of the European Union, besides being involved in the NGO, nonprofit and social business world. Realizing that individuals were not having enough power in rewarding or sanctioning organizations, with his eco-social mindset Michele designed GreenAdvisor, envisioning critical competition between eco-friendly companies.

Tom Norring
Tom Nørring is the Danish Ambassador to Hungary. Prior, he served as the Danish Ambassador to Greece, where he initiated the Green Embassy movement which was adopted by embassies of Denmark worldwide. He is a passionate supporter of environmental causes, sits on the GREENWILL Board, and helps GreenAdvisor with its knowledge of environmental impact strategy of nordic countries in general and especially wit his country’s known green approach, acknowledged worldwide: creating a green and sustainable society is one of the key goals for Denmark.

Kenty Richardson
Kenty Richardson is the Director for International Relations and Strategic Development at the Regional Environmental Center – – an international organization established in 1990 by the United States, the European Commission and Hungary, now with the governments of 30 countries as members. Prior, he led the Department in charge of the environment within the Catalan Government for more than 15 years. He was founder and chair of Natura Foundation (now AccioNatura) working in the field of biodiversity and corporate social responsibility. He is on the GREENWILL Board and serves as an environmental advisor to GreenAdvisor.

Tiberius Soltesz
Tiberius Soltesz grew up in Sweden where he studied Political Science and has a Master’s degree in Economics. After working as a trade commissioner for The Swedish Trade Council he joined Kinnarps, Europe’s biggest supplier of office furniture. He helped start 3 foreign subsidiaries of Kinnarps and is now the country manager of Kinnarps Austria, Hungary, Slovenia and Croatia. Tiberius, a key member of the GREENWILL Board, is strongly committed to develop green sustainable practices in the business world.

Scott Abrams
Scott is an American writer, consultant and entrepreneur. He is an expert in strategic planning, communications and business development. Scott currently works as a consultant to international organizations, is a published author and director of GREENWILL.

International Team

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1. We can rate what we see, but how do we know what’s happening behind the scenes?
There is almost always something that can be reviewed (e.g. the use of LED lights, climate control, recycling facilities, the presence of a Green Policy, etc.). Sometimes consumers will be armed with a lot of ‘evidence’, and other times less so. Employees can also anonymously report back using the platform from an insider’s perspective.

2. Can any business or organization be rated?
Yes. Regardless of whether it wants to be rated or not. We also hope that more and more responsible businesses will suggest that their clients rate them, showing their commitment to a healthier world.

3. Will GreenAdvisor be free?
Absolutely. 100% free and socially-driven.

4. Can users upload attachments / pictures to support their review?
Of course.

5. Let’s say I have a company and I want to be more competitive in my sector, couldn’t I just give my competition bad reviews all day long?
No. To prevent cases like this, we will introduce algorithms and safety measures preventing abuses and reducing malicious activities.

6. …but let’s say I once rated a specific business negatively, however, they recently made a lot of changes and are now much greener. Will I be able to rate them a second time?
Yes, this is possible. The system will have security measures, though, including the prevention of mass reviews.

7. Will GreenAdvisor be connected to other social media sites?
Sure, users will have the option to instantly share their reviews via Facebook, Twitter and other online platforms.

8. Can I use the application offline?
You will be able to use most features of the application even when you are offline. However, the reviews or any other modification you make will go online when you are connected to the internet.

9. Will users be able to interact, e.g. ask questions, provide comments and suggestions, with the location owners/management?

10. I am a business owner, can I introduce my own business to be rated?
Yes. You can create a profile for your company, but you will not be able to review your own enterprise.

11. I just went to my favorite business. I would like to help them to be greener. Will I be able to share some tips with them on GreenAdvisor so that they can improve themselves?
Definitely! In fact, this is one of the best features: businesses will be able to see your suggestions and use them.


Special thanks to GreenAdvisor early stage contributors
Young & Rubicam – Kinnarps – Coding SansArtnrollFolprint – KIBU – Regional Environmental Center